Last updated: January 2026

PurityMap (“we,” “our,” or “us”) respects your privacy and is committed to protecting it. This Privacy Policy explains what information we collect, how we use it, and the choices you have when using our website.

For transparency on how we build our reports, see Methodology & Data Sources. For details on affiliate links, see Affiliate Disclosure.

1. Information We Collect

a) Information You Provide Voluntarily

PurityMap does not require account creation to access water quality reports.

We may collect limited information when you:

  • Enter a ZIP code or city (used only to retrieve or generate a local report)
  • Contact us via email or contact forms

We do not collect:

  • Names (unless you choose to provide them in a message)
  • Home addresses
  • Payment information
  • Sensitive personal data

b) Automatically Collected Information

Like most websites, we collect limited technical data to improve performance and security. This may include:

  • IP address (anonymized where possible)
  • Browser type and device type
  • Pages visited and time spent on pages
  • Referring URLs
  • Approximate location (city and state level)

This data is collected via standard analytics tools and server logs.

2. How We Use Information

We use collected information to:

  • Retrieve and display location specific water quality reports
  • Improve site performance and user experience
  • Understand how users interact with our content (in aggregated form)
  • Maintain security and prevent abuse
  • Comply with legal obligations

We do not sell personal data.

3. ZIP Code and Location Data

When you enter a ZIP code or city:

  • The data is used only to retrieve a relevant water quality report
  • It is not stored as personally identifiable information
  • It is not linked to an individual user account

ZIP code searches are treated as anonymous informational queries.

4. Cookies and Tracking Technologies

PurityMap uses cookies and similar technologies for:

  • Website functionality
  • Analytics and performance measurement
  • Affiliate tracking where applicable

Cookies help us understand which pages are useful and how the site is used. You can control or disable cookies through your browser settings. Disabling cookies may affect certain site features.

Some browsers also offer a “Do Not Track” setting. Because there is no uniform industry standard for how to respond, we may not respond to Do Not Track signals.

5. Analytics Services

We may use analytics services such as Google Analytics, Google Search Console, or other privacy focused analytics tools to understand how our content performs and how visitors use the site.

These services collect aggregated, non personal information to help us improve the platform. We do not use analytics to personally identify individual users.

6. Affiliate Links and Third-Party Sites

PurityMap participates in affiliate programs, including but not limited to Amazon Associates and direct filtration brand programs.

When you click an affiliate link:

  • You may be redirected to a third party website
  • That website’s privacy policy and terms apply
  • We do not control how third parties collect or use data

Affiliate links do not affect our analysis, Purity Scores, or recommendations. For details, see Affiliate Disclosure.

7. How We Protect Your Information

We implement reasonable technical and organizational safeguards to protect information, including:

  • Secure hosting environments
  • Limited data retention where possible
  • Access controls
  • HTTPS encryption

However, no method of transmission over the internet is 100% secure.

8. Children’s Privacy

PurityMap is intended for general audiences and does not knowingly collect personal information from children under 13.

If you believe a child has provided personal information, please contact us and we will remove it promptly.

9. Data Retention

We retain non personal and aggregated data only as long as necessary to:

  • Maintain site functionality
  • Improve accuracy and performance
  • Meet legal and operational requirements

Personal communications (such as emails) are retained only as needed to respond and maintain necessary records.

10. Your Privacy Choices

You may:

  • Use PurityMap without providing personal information
  • Disable cookies through your browser settings
  • Contact us to request deletion of personal communications you have provided

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in technology, legal requirements, or platform improvements.

Updates will be posted on this page with a revised date.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, you may contact us at:

Email: contact@puritymap.com

Final Note

PurityMap exists to provide clarity and transparency, including how we handle data.

We collect the minimum information reasonably necessary to deliver accurate water quality insights and maintain the platform.

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